Commercial Strategy & Business Process Design

Lead business discovery workshops to analyze, benchmark, and map end-to-end commercial processes across Retail Execution, Trade Promotion Management and Key Account Management.
Design standard operating procedures (SOPs) for field sales teams, including visit planning, store auditing, Perfect Store (PICOS) execution, order taking, merchandising compliance, and Direct Store Delivery (DSD).
Optimize trade spend workflows—including promotional planning, joint business planning (JBP), account budget allocation, rebate management, and post-event effectiveness (ROI) analysis.

Functional Leadership & Solution Alignment

Translate complex business requirements into clear functional user stories, process flow diagrams, business requirement documents, and acceptance criteria.
Partner closely with Solution Architects and Technical Leads to ensure platform configurations directly align with commercial objectives while honoring standard platform capabilities.
Define and govern core master data requirements across store hierarchies, product assortments, price lists, trade terms, and planograms.

Training Delivery & Enablement

Develop end-to-end training materials, persona-based learning pathways, and where needed change management plans tailored for Field Sales Reps, Merchandisers, Key Account Managers (KAMs), and Sales Leadership.
Lead engaging training sessions, train-the-trainer (TtT) workshops, and hands-on simulation labs. Support the business in the delivery of end-user training (EuT)
Create user-friendly training collateral, interactive quick-reference guides, video micro-learning modules, and standard operating procedure (SOP) playbooks.

Stakeholder Management & Client Advisory

Serve as the trusted advisor to the business personas, including Key Account Managers (KAMs), Trade Marketing, Sales Operations, and Field Sales.
Drive change management, training strategy, and user adoption initiatives to ensure smooth transitions for field teams and back-office planners.
Facilitate solution playback sessions, functional validation, and User Acceptance Testing (UAT) with key client stakeholders.
Support pre-sales activities, including proposal development, solution demonstrations, and client discovery workshops.

Senior Business Consultant - FMCG